Telegram Channel Strategy — Website Factory
Why Telegram first
- Free forever
- You already have bot
@prospecthunter_bot - Easy to pin catalog + pricing
- Can later connect bot buttons (View Template / Buy)
Create the channel (2 minutes — you do this in Telegram app)
Bots cannot create channels. Do this once:
- Telegram → New Channel
- Name: Website Factory
- Description:
```
Professional website templates for small businesses.
$500 · $1,500 · $2,500 | 100 live demos
Store: https://website-factory.srv1500693.hstgr.cloud/
```
- Public username (if available):
@WebsiteFactoryTemplatesor@WFTemplates - Add bot @prospecthunter_bot as Administrator with Post Messages permission
- Copy channel ID:
- Forward any channel post to @userinfobot or @getidsbot
- Or post once, then run the helper script below
Pin message (first post)
See posts/00-pin.md — post it first, then Pin.
Cadence
| Day | Post type |
|---|---|
| Mon | Catalog / tier reminder |
| Tue | Template spotlight + live demo |
| Wed | Social proof / FAQ |
| Thu | Industry spotlight (restaurant, dental, trades…) |
| Fri | Soft CTA + checkout link |
| Sat | Behind-the-scenes (design variety) |
| Sun | Optional community Q&A |
Volume: 1 quality post/day > 10 spammy posts.
Growth (free)
- Share channel link in your bio / email signature
- Add channel link to sales site footer
- Cross-post best posts to personal Telegram/WhatsApp status
- Invite past clients (Maple Leaf Bakery, Ace Kabab, etc.) for “referral peek”
Bot auto-post
export WF_TG_CHANNEL_ID="-100XXXXXXXXXX" # your channel id
python3 /root/hermes-workspace/website-factory/docs/free-gtm/telegram/post_to_channel.py --file posts/01-launch.md
Conversion path
Channel post → live demo → pricing → cart → checkout
Always one clear CTA link with UTM:
?utm_source=telegram&utm_campaign=channel